Indie Monday

Today’s guest: Ingar Rudholm

This week on Indie Monday I’m happy to host Ingar Rudholm. Ingar is the author of two books, the Traveling Circus (Argon Press, 2017), and the brand-new prequel, Traveling Circus and the Secret Talent Scroll (Argon Press, 2020). Both books are aimed at readers aged ten to thirteen. A talented artist as well as an author, Ingar wrote and illustrated both of these books. Based in western Michigan, Ingar is well-known across the entire Michigan writer community for his creative marketing and publicity ideas, as well as for his great generosity in sharing his knowledge and insights with other writers as he helps them to achieve their goals.

This week Ingar will talk about his most recent release, Traveling Circus and the Secret Talent Scroll.

DL: Welcome and congratulations on your new book! We’re anxious to hear what it’s about.

IR: I just published Traveling Circus and the Secret Talent. The book is a young adult fantasy story for 10 to 13 year-olds. 

Here’s the description:

Buried in the wreckage of a sunken ship, Cordelia finds a skeleton clutching an ammo box. Inside, she discovers a magic scroll that turns any natural talent into a superpower. Transforming an ordinary girl like Cordelia into something extraordinary—a mermaid.

When a tragic car accident shatters Cordelia’s dreams of becoming an Olympic swimmer, her father, Salvatore, is determined to harness the scroll’s magical powers to heal his daughter. But his tampering with the scroll comes at a steep price.

Will Cordelia achieve her Olympic dreams or remain forever cursed as a mermaid in a circus sideshow?

Currently, I’m working on Book 3 in the trilogy, Traveling Circus and the Skeleton Key.

DL: What inspired the creation of the latest book?

IR: You raised a tough question! Technically, I wrote Traveling Circus as a stand-alone book and I had no outline for a trilogy. Since I never know when an idea will pop into my head, I keep a notepad on my nightstand next to my bed. My inspiration for stories comes from my subconscious mind during the few quiet moments before awake and dreams.

Here’s the breakdown for the trilogy. In Book 1, I wrote in my journal an idea of a ringmaster in a surrealistic circus. The ringmaster was loosely based on Salvador Dali with a magic pocket watch. In my imagination, I saw a circus act where a rabbit turns into a lion (which is metaphor for the boy in the story finding his courage.) In Book 2 (a prequel), I let my subconscious mind run free with a burning question, “How did the ringmaster become the bad guy in the story?” Thus, I came up with a back story where the ringmaster’s wife, Gala, dies in a tragic car accident and he uses the magic pocket watch to erase his sadness. If you lose your ability to feel sadness, you can’t feel empathy for other people. Therefore the ringmaster turns into the bad guy in the trilogy. For Book 3, which I’m working on now, I had a daydream about a mermaid swimming to the bottom of ocean (into the abyss) to face her fears and rescue her father, the ringmaster, from the belly of a monster (metaphorically speaking the dark side of human nature.) The inspiration for Book 3 was loosely based on Pinocchio, Geppetto, and Monstro the whale.
 
DL: Could you talk about your writing process? Did it differ from the way you’ve written your other works? 

IR: For Book 3, I decided to co-write the book with Michigan author Jean Davis. Working with another author was both fun and rewarding. I learned so much about my own style and I learned by studying someone else’s writing process. For me, one of my shortcomings is telling vs. showing. I definitely improved on my shortcomings when working with a writing partner.

DL: Did the pandemic affect the writing or launch?

IR: A fellow Michigan author asked me: How are you marketing a new book during a pandemic? Unfortunately most of my book events have been cancelled for 2020.

Since I can’t go to book events, here are some things I’ve been doing to market my book during the “stay at home” order:

1. For the past few years I’ve been collecting emails at all my book events. When I finally released Book 2, I contacted everyone on my list.

2. I ran a free giveaway for Book 2 in exchange for a book review on Amazon.

3. I’ve been running Amazon Ads.

4. I created a Book 2 trailer for my YouTube channel. (All you need is an Ipad, microphone, and video editing software to create your own trailer.) I also read chapters from my book and put it on video.

5. I ran a Facebook Ads targeting everyone that “liked” my author page. The ads announced Book 2. I also ran ads targeting a certain age group and their book interests. I also sent Facebook messages to parents who bought Book 2 for their kids.

6. I promoted my book on Instagram using pictures and hashtags. I also sent Instagram messages to all the readers who have “liked” my book, notifying them about Book 2.
 
DL: What was the best part of/most fun about writing this book?

IR: After writing and illustrating a trilogy, I’ve come to conclusion that I want to spend more time drawing and less time writing. I figure 40% writing and 60% drawing would be a good fit for me. For my next series, I will create a graphic novel.
 
DL: What was the most challenging part of writing this book?

IR: Even though co-writing with a critique partner was fun, it did come with some challenges. For example: who writes which sections of the story, deciding what creative idea to keep and what elements should be removed, and accidentally writing two versions of the same scene. Communication is the key to working with a co-writer.

DL: How can readers purchase it or get a signed copy?
 
IR: You can find the #Traveling Circus Trilogy on Amazon. Here’s a link to the books:

Traveling Circus: Young Adult Fantasy (Traveling Circus Series Book 2) – Kindle edition by Rudholm, Ingar, Ingersoll, Donald, Rudholm, Ingar, Turek, Kelsey. Children Kindle eBooks @ Amazon.com.